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disown the lifestyle - exposing the hype in vancouver condo marketing and real estate advertising
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Sorry for this being the latest wrap-up ever.May was a fun month for us. We rolled out a ton of new features: the ability to add YouTube videos and polls to comments, stats in your time zone, the VideoPress upgrade (with HD!), post by email, new stat...
aggregated: 2 weeks 5 days ago | 9 views
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In April we introduced Instant Findability, TED video embeds, a springtime theme, a cool new domain, and reply-by-email for comments, now open to all. A pretty busy month, with more awesome features on the way, plus WordCamp San Francisco, on May 30...
aggregated: 8 weeks 18 hours ago | 5 views
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I spent last night reading over all the posts I ve written. The earliest days of the blog specifically those leading up to the market peak in Spring 2008 are undoubtedly the best. It s in this period where the writing s ironic deconstruction ...
aggregated: 13 weeks 4 days ago | 12 views
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You could almost believe the ad is coloured with human blood. This is a full-pager for the second phase of Mac Marketing s condo slaughter sale. A full page in The Vancouver Sun is in the ballpark of a downpayment on a starter home. By starter ...
aggregated: 14 weeks 1 day ago | 21 views
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For once, I d like a condo ad to appeal to something other than individuality. Can t people buy shelter for its value as wait for it shelter? Today s ad is vintage fromage. It s stinky bad. Get a whiff of this copy:For you, everything is no...
aggregated: 14 weeks 5 days ago | 17 views
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There s a possibility of a Condohype appearance on tonight s edition of The National. Fewer things in life are better than Peter Mansbridge, and this is coming from a guy who owns a stainless-steel fridge.Tonight, Peter and the gang are doing a ...
aggregated: 15 weeks 2 days ago | 21 views
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Pass it on. This is the tagline for a new campaign from MAC Marketing Solutions, the creator of Onni s condo liquidation sale. This time, MAC s working magic for Amacon s Beasley project in Yaletown. Some of you might remember The Beasley as...
aggregated: 15 weeks 3 days ago | 24 views
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This weekend it was sunny and it snowed, and Oprah didn t buy the penthouse. Vancouver is a crazy place. I love it to death, never mind my occasional mad rant. Isn t being a curmudgeon is part of who we are? Whether it s Kerrisdale NIMBYs, Bu...
aggregated: 16 weeks 5 days ago | 22 views
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In the business, we joke about PR math. This is when marketers use real data to create an unreal impression. The beauty of PR math is its supposed ethical soundness. Real numbers don t lie. Similarly, President Clinton did not have sexual relati...
aggregated: 17 weeks 2 days ago | 27 views
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It s embarrassing. But I think it s just a cost of being busy. -Bob RennieWhen you re the condo king, you ve got better things to do than plug the meter. That s the word from Bob Rennie, condo marketer extraordinaire, who today was outed as o...
aggregated: 18 weeks 19 hours ago | 79 views
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