Universal Studios' ad campaign for the upcoming Heroes: Season 2 DVD, launches on Metacafe today, brings collaborative commercial mashups to the online video space. Viewers can use Kaltura's collaborative editing tools on the Metacafe Heroes 2 channel to remix videos and create their own Heroes moments. This campaign is the first of its kind in the online video space and could turn out to be a successful way to monetize short-form video. We sort of start from the premise that the commercial break is dead. In the short-form video entertainmentenvironment it just doesn't make sense to put a 3... Go to original article ...
The online coverage of the Olympic Games on MSN is spectacular. The Olympics often provide a showcase to broadcast new technology. For this Olympics, it will surely be the innovations in online video and the entrance of Microsoft's Silverlight Go to article ...
Despite the grumblings from some media critics about the selective delays by NBC around the distribution of online video coverage of the Summer Olympics, the depth and quality of the online video offering is astonishing. There is quite a lot live a Go to article ...
Despite the grumblings from some media critics and bloggers over the weekend about the selective delays by NBC around the distribution of online video coverage of the Summer Olympics, the depth and quality of the online video offering is astonishing. Go to article ...
