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The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds. Break Media used Break.com's monthly audience of 17 million 18-34-yearold men as guinea pigs for the 11-week study, and advertisers Honda,T-Mobile, and truTV ran the test campaigns. The three advertiserschosen represent a cross-section of the different brands on the web,hopefully making the study results relevant to an even b...
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posted: 20 weeks 2 days ago
topics: online video, video ads, video advertising |
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